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Influencer marketing is not a new concept. It needs you to get the right people engaged and discussing your brand and product. This will get you more customers and expand your portfolio, and lead to more sales. This has shown all marketers that the best strategy to use to reach a wider network is through word of mouth.
You do not need nowadays to make so much noise just so you can get people to look at what you have to offer. Social media has taken to heart the idea of word of mouth marketing and improved on it. When you engage the online influencers, you will have a wider reach, through their social media platforms. This kind of marketing gives your company access to a trusted and green market. Friends become your company’s advocates and spokespeople. You, therefore, need to make the most of this opportunity.
You need to find influencers from your social circles and outside your social circles. An example could be your job as a furniture store marketer. You should find out more about interior design blogs, fashion blogs, and even construction blogs, and see how that market can serve your overlapping interests. As you try and involve the most popular people, you also need to involve the small people. This gets them motivated, since they are involved in the launch of a product or service at the same time s other influencers. They also manage grater chunks of influence, when compare to what the big names manage, through the multiplier effect.
See to it that the influencers are duly rewarded. Nobody passes a chance to feel special. You need to do something special for the major influencers in your social media arena. You could allow them to be the first people to try out a new product, or you could make their products exclusively for them. They could also use some freebies. You can ask them to contribute to the development of a product. They will be happy to help this way. They can then re-post, re-tweet of like posts about the product, which leads to more social media chatter. These influencers tend to circle through many other products from different companies, so you need to keep them engaged with great content and steadily flowing rewards.
You need to create a rapport with the product. An authentic relationship must be portrayed between the influencer and the product. Aim to engage the influencer on their terms. Do not make the intention too obvious. Ensure you also mention them, as they will appreciate being treated as other top influencers. Your product need to match the interests of the influencer.
Influencing is always a moving world. The relationships will always bear fruit as long as they remain great. There are some software tools that you can use to track and measure how these influencers’ impact has helped the performance of your product in the market.